FTC cracks down on "green" claims

Gratifying news today for advocates of truth in advertising: The FTC has blown the whistle on three companies for making false organic claims. The federal agency, which oversees advertising claims, has filed suit with Ecobaby, Essentia, and Southern California-based online retailer Relief-Mart for falsely asserting that their products are "VOC-free," "chemical-free," and contain "no chemical offgassing." In addition, Ecobaby has been barred by the FTC from making false claims about third-party certifications after making up a fictitious organization and claiming to have their mattresses certified by it. Read the full story at the FTC's website. Get up to date on Lifekind's certifications here.