In this day and age, there's so much information available it is almost detrimental to making an informed decision, and this is especially evident in the mattress world. It has become a “wild, wild, West” full of claims, many of which the FTC has found alarming. In an effort to lend consumers more transparency (and less greenwashing) they have warned 32 businesses and five certifiers that certain claims, logos, and certifications lack information and miss the mark in complying with the FTC's environmental marketing requirements. Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, explains, “... if the seals’ claims are broader than the products’ benefits, they can deceive people. We are holding companies accountable for their green claims.” The blog post, Performing Seals, produced by the FTC, communicates to marketers what a legit claim is and is not. If this has left you feeling a bit defeated, you are not alone, and there is hope! The FTC publishes “Green Guides” to help consumers navigate through the confusion of endless claims and greenwashing. For a comprehensive guide to legitimate third-party certifications and the highest organic mattress standards, you can also check out Lifekind's Purity Promise guarantee. Be well and sleep safe!