"In terms of furniture and bedding, I think there are still a lot of general claims being made by the industry and the updated green guides are very loud and clear (that) there should not be unsubstantiated claims made."We feel especially proud since Walt, our president/CEO advised on the new green guides. The revisions are written to make sure that marketers are not making any deceptive or misleading claims about the purity of their products. To see the full text of the revised green guides visit the FTC's website where you can read about the changes and download the full guide. Blog originally posted on omimattress.com, our sister company and the manufacturer of all of Lifekind's mattresses and bedding.
FTC Revises Green Guides
Since we opened our doors, we have always been committed to being as organic and pure as we can be. We know that it sometimes costs more money to make sure that the raw materials we use are sourced from organic and American sources. We spend extra on our raw materials to make sure that they have the certifications to prove their purity, and we even spend money to test our finished products to make sure that we maintain the level of purity that our customers expect of us. Because we go to these lengths to show that we are doing what we say, it has always miffed us a little bit to see new companies popping up with these great claims of organic purity, being "all-natural" or environmentally friendly, without any way to back up these claims.
We were happy to read today that the revised Green Guides have been released.