Something Comforting About these Labels

I was in San Francisco and did some shopping this weekend. I stumbled upon a store that sold mostly organic cotton shirts, skirts, and dresses. What caught my eye and separated this company from most others were their labels. In bold letters they read, "Cotton is GOTS certified organic." It is in my nature to trust people. If someone tells me something is organic, I tend to believe them. And yet, there was something comforting about these labels. I didn't need to ask the sales associate where the shirts were made or what kind of material they were. The company had nothing to hide and I was not secretly wondering if they were being truthful about the details of the product line because they were certified by a third party.
Third-party certifications on  material items can turn you into a responsible shopper without having to do much work. Truthfully, I was going to buy a skirt no matter what. The GOTS certification was the tipping point, as I now want to revisit the company because the clothing is high quality, fits well, and is made from sustainable materials. I can have my cake and eat it too, and the store benefits because I'll certainly patronize this store again and again.
-Sara, Product Specialist